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How to be crystal clear you’re better than the competition
Key Takeaways Don’t be over confident vis a vis the competition – in tech only the paranoid survive Work hard to know your competitors Look to customers to understand which features and points of...
View ArticleHiring for a Startup: The Importance of Referencing
Key Takeaways Understand that referencing is a key part of the interview process Ensure that the quality of questioning in the referencing process is high Ignore outliers – look for themes and...
View ArticleGrowth Marketing Fundamentals: Growth Engines & Loops
Key Takeaways: Understand cycle ratios to determine your own growth multiplier; You need a growth multiplier >2 to drive exponential growth; Build a product with loops in mind; Loops won’t work...
View ArticleHiring For Cultural Fit – Redux
Key Takeaways: Understand that being able to articulate in detail the behaviours and skills that you value in employees is critical for hiring success; Understand that there is no ‘one size fits all’...
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Daily stand-ups; not just for developers
A daily stand-up is one of the cornerstones of agile software development. It helps developers share knowledge and stay on track. However, it’s a practice that shouldn’t only be limited to development...
View ArticleHow 30 pre-product user interviews can minimise your startup risk
One of the biggest risks you have as a founder is building a product nobody wants. The best way to reduce this risk is to understand your target customer’s needs and desires before you start building....
View ArticleHow to run a sprint for a small startup product team
Developing a product that customers will love, quickly and efficiently, requires managing your product team carefully. Your team may still be small but your product is moving and changing quickly. At...
View ArticleCraft your company vision
Key Takeaways A strong vision helps with marketing, recruitment, morale and alignment; A good vision statement is meaningful and aspirational; Vision statements are enduring dreams for the long term,...
View ArticleHiring Fast
Key takeaways Building talent pools and managing talent pipelines effectively is the key to hiring the best talent fast; Investing in the proper tools to build your team early on is a smart move;...
View ArticleHow to build unbiased brands
Key takeaways A strong brand can make your marketing work harder Customers and their data should guide your brand’s messaging Cognitive bias can interfere with your brand’s true north Introduction If...
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