How to build unbiased brands
Key takeaways A strong brand can make your marketing work harder Customers and their data should guide your brand’s messaging Cognitive bias can interfere with your brand’s true north Introduction If...
View ArticleHiring Fast
Key takeaways Building talent pools and managing talent pipelines effectively is the key to hiring the best talent fast; Investing in the proper tools to build your team early on is a smart move;...
View ArticleCraft your company vision
Key Takeaways A strong vision helps with marketing, recruitment, morale and alignment; A good vision statement is meaningful and aspirational; Vision statements are enduring dreams for the long term,...
View ArticleHow to run a sprint for a small startup product team
Developing a product that customers will love, quickly and efficiently, requires managing your product team carefully. Your team may still be small but your product is moving and changing quickly. At...
View ArticleHow 30 pre-product user interviews can minimise your startup risk
One of the biggest risks you have as a founder is building a product nobody wants. The best way to reduce this risk is to understand your target customer’s needs and desires before you start building....
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Daily stand-ups; not just for developers
A daily stand-up is one of the cornerstones of agile software development. It helps developers share knowledge and stay on track. However, it’s a practice that shouldn’t only be limited to development...
View ArticleHiring For Cultural Fit – Redux
Key Takeaways: Understand that being able to articulate in detail the behaviours and skills that you value in employees is critical for hiring success; Understand that there is no ‘one size fits all’...
View ArticleGrowth Marketing Fundamentals: Growth Engines & Loops
Key Takeaways: Understand cycle ratios to determine your own growth multiplier; You need a growth multiplier >2 to drive exponential growth; Build a product with loops in mind; Loops won’t work...
View ArticleHiring for a Startup: The Importance of Referencing
Key Takeaways Understand that referencing is a key part of the interview process Ensure that the quality of questioning in the referencing process is high Ignore outliers – look for themes and...
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How to be crystal clear you’re better than the competition
Key Takeaways Don’t be over confident vis a vis the competition – in tech only the paranoid survive Work hard to know your competitors Look to customers to understand which features and points of...
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How to start shaping your brand personality
Your brand personality will help shape how people interact with your company and product. It needs to make an emotional connection with your customers so they keep coming back time and time again. Key...
View ArticleHow to run an effective retrospective
A retrospective is essential for helping your team learn and improve as your product evolves. It is also a great opportunity to celebrate recent successes, and is indispensable in helping you identify...
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How to use the Net Promoter Score to build a product people love
The term building a product that people love is frequently used in the startup world. But love is not a binary thing and it would be great to have some way of measuring if your product is loved, by how...
View ArticleHiring a co-founder
For many solo entrepreneurs finding a co-founder is at the top of their list of priorities. At Forward Partners we hope to see the entrepreneurs that we back find a co-founder within the first three...
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Kickstart your branding using mood boards
As a startup one of the most important things you’ll need to do is to build a strong brand. There will be an array of people interacting and influencing your brand such as interns, designers,...
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Rapid-Fire Testing & The Silver Bullet Fallacy
All businesses need growth. If you’re thinking about raising money from investors you’re going to need to demonstrate at least 5% growth every week to make a compelling case. This article tries to...
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Test your startup idea in a week with a design sprint
Paul Graham famously said – “No product survives its first interaction with a user”. So it is invaluable that once you feel confident that you have identified a strong need through user research that...
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9 creative marketing hacks for finding your first customers and a framework...
When you launch a startup you need to quickly validate that some targeted people, (importantly – not your friends), are going to use your product and actually part with their hard earned cash to use...
View ArticleStrategic partnerships & scaling – the magic formula
Introduction The pressure to scale your business is there from day one, smart customer acquisition is the name of the game and strategic partnerships is a key tactic you should consider. But be warned...
View ArticleHow to stay sane when starting a company
Key takeaways: Make sure you are really committed; Find a co-founder, investor, or advisor who can help you in difficult moments; Don’t take it personally; Take care of your physical and mental health;...
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